Performance Marketing Executive - Meta Campaigns

About the Company Speak2University is building solutions for the B2B product ecosystem and is looking for a results-oriented professional to support its digital growth initiatives. This remote opportunity will focus on paid acquisition and campaign performance across Meta platforms. Responsibilities Plan, launch, monitor, and optimize Meta advertising campaigns for B2B audiences. Develop campaign structures, audience segments, ad concepts, copy variations, and testing plans. Track key performance indicators such as impressions, clicks, leads, conversion rates, cost per lead, and return on ad spend. Work with the product and content teams to align campaigns with business goals and landing-page messaging. Analyze campaign data, identify opportunities for improvement, and prepare clear performance reports. Continuously test creatives, targeting, bidding, and budget allocation to improve acquisition efficiency. Requirements Understanding of performance marketing fundamentals and paid social advertising. Hands-on familiarity with Meta Ads Manager, campaign tracking, and conversion measurement. Strong analytical thinking with the ability to interpret marketing data and draw practical conclusions. Good written communication and attention to detail. Ability to work independently in a fully remote environment and collaborate across teams. Experience working with B2B products, lead-generation campaigns, or SaaS marketing will be valuable. This is a full-time remote role with a monthly compensation of ₹20,000. The selected candidate will contribute directly to growing awareness, qualified demand, and measurable acquisition for a B2B product.